"If at first you don’t succeed try, try and try again."

Ikea can make or break a relationship. How a couple navigates the never-ending aisles, furniture decisions, and assembling instructions at home can have a lasting impact. And yet, it can be almost impossible for couples not to get sucked in at least once.

When Nathanael Showalter found himself being dragged to the massive store, he didn't suck it up for the meatballs or spend the afternoon complaining about the spotty cellphone reception. Instead, he decided to document what shopping with his wife - when they didn't actually need anything - was really like.

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His hysterical play-by-play of the outing is going viral because everyone who has ever been tortured by their partner and an insanely long trip to Ikea can relate to it. He starts off by making the purpose of their recent visit clear: "We are here. Our apartment is furnished. I am not sure why we are returning," he shared on Imgur.

He continues to share in perfect detail exactly what a day of browsing at Ikea is like according to a husband who doesn't particularly want to be there. "Perhaps we are here for institutional storage...


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The DIY movement is a re-introduction (often to urban and suburban dwellers) of the old pattern of personal involvement and use of skills in upkeep of a house or apartment, making clothes; maintenance of cars, computers, websites; or any material aspect of living.

DIY amongst the fashion community has become very popular. With the use of social media such as YouTube, a great number of people watch videos on a daily basis. YouTube has an array of DIY fashion videos from distressing jeans, bleaching jeans, redesigning an old shirt, and studding denim, just to name a few. This new trend is increasingly becoming more and more popular. There over 1,000 videos that individuals have posted demonstrating how to do those things. There are also other DIY videos that individuals could look up such as DIY jewelry, DIY room decor, and DIY hairstyles.