"If at first you don’t succeed try, try and try again."

You probably know Aflac from its commercials - you know, the ones featuring a duck that says "Aflac" instead of quacking? Yes, that one! But do you actually know how Aflac works? No? Well, meet Shannon Watkins. She's the vice president of brand and creative services, and she's spearheading the new "Aflac Isn't" campaign to educate and connect with consumers on what the supplemental insurance company, well, isn't. In short, Aflac "gives you cash to help with expenses that health insurance doesn't cover like deductibles and copayments," but a lot of people might not know that.

As a female business leader with nearly 20 years of experience, Shannon has developed marketing initiatives for major corporations like Coco-Cola, Pepsi, Kraft, and Procter & Gamble. Through Aflac's new partnership with music festivals, POPSUGAR recently got the chance to chat with Shannon at Napa Valley's BottleRock music festival about her impressive career journey and how she powers her happy. Honestly, we could all learn a thing or two from her.

POPSUGAR: Given your almost 20 years in marketing and experience working for huge companies, your role as Aflac's vice president of brand and creative...


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The DIY movement is a re-introduction (often to urban and suburban dwellers) of the old pattern of personal involvement and use of skills in upkeep of a house or apartment, making clothes; maintenance of cars, computers, websites; or any material aspect of living.

DIY amongst the fashion community has become very popular. With the use of social media such as YouTube, a great number of people watch videos on a daily basis. YouTube has an array of DIY fashion videos from distressing jeans, bleaching jeans, redesigning an old shirt, and studding denim, just to name a few. This new trend is increasingly becoming more and more popular. There over 1,000 videos that individuals have posted demonstrating how to do those things. There are also other DIY videos that individuals could look up such as DIY jewelry, DIY room decor, and DIY hairstyles.